My good friend, Laura occasionally writes for PSFK and she just wrote a piece about the IFB Conference! She probably did a better job than I ever could since this is her profession so I'll leave it up to her, but I think she says it perfectly:
"From being last year’s niche applications, to this year’s key discussion topics, there’s no denying the elephant in the room: the fashion world and its players must learn to embrace social media, along with the bloggers who are pioneering it, or face irrelevancy."
Here! here!
The real reason this is exciting is because I took the pictures she used for the article, and little ol' me gets credited down at the bottom. Hurray!
Also, if you haven't already seen this great video of Jack McCollough and Lazaro Hernandez of Proenza Schouler, then take a peek below. It really was one of the highlights of the day!
IFB also has their own terrific wrap ups about the conference here and here.
Photo by me via PSFK
Video and photo via IFB
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