Today I'm excited to share with you the look book for It's Ok My Dear's F/W 2013 collection. The line gets its name from the sweetest of places—"It's Ok My Dear" is a lullaby that designer Ashley Cheeks' mother sang to her as a little girl. If that doesn't tug at your heart strings then I don't know what will.
For the fall collection, Ashley is playing with texture—combining wools, linens, and silks to create a lovely contrast between the sheer blouses and heavier capes and shorts. I'm thrilled to see her expanding on her custom, hand drawn prints as well featuring some fabric with little hands and lightening bolts!
Ashley is always inspired by 20th century portrait shots - children in their suits, frilly dresses, petticoats and big bows, so her designs tend to have a young, cutesy feel. Ashley continued with her theme on contrast for the look book, bringing the girly collection into an environment that was warm, inviting, and had a rich history surrounding it—shooting in her friend's 19th century brownstone. The result is a look book that gives off an aristocratic and sophisticated air with a hint of that sweet childhood lullaby.